Just give this a little consideration…

This is going to be… as the title says… short and sweet…

I need a favor… well, I need you do me a favor that’s going to end up being in your favor.

You and your business need to give some consideration to Sketchers… the shoe brand. I have two pair… and every day I use them (and that’s every day), I’m reminded of a key to winning in business.

Solve a problem… and even better yet… solve a problem people didn’t realize they had.

I’ve developed a few balance issues over the last year. Nothing major, but some daily tasks now have an added challenge. Even if that weren’t the case… sometimes your hands are full… sometimes you just can’t get to those laces or velcro straps.

And then BOOM… along comes the “you never need to bend over again” shoes. Whooda thunkit?

If you’re not familiar with them, Sketchers reinforced that part behind your heel… so that now you can just slip those shoes on… and yet they still fit perfect… are never sloppy or loose.

I don’t see myself wearing much else, let alone buying anything else. Make no mistake… the quality is fabulous… there are style choices… color choices…

But again… all of that is secondary… they solved a problem I didn’t really think of as a problem.. and now they have a customer for life. Well… let’s just say for a long time.

Think about your business… and your customers. Now… think outside the obvious… what’s a real problem they are facing that maybe hasn’t even been given a name yet. I don’t suggest inventing something… but look beyond the “leaky tap” or the “sticky door” and think bigger, deeper, wider. What’s REALLY bugging them?

We’ll discuss this more, and we’ll do some exploring. Talk soon.